Social Media Content Creator
Leapers Inc Leapers Inc Livonia, MI Livonia, MI Full-time Full-time $50,000 - $65,000 a year $50,000 - $65,000 a year 5 days ago 5 days ago 5 days ago Please submit link(s) to your portfolio highlighting your past work creating Instagram reels and short-form video across Social Media platforms.
This is a requirement for this position.
Position Summary Headquartered in Michigan since 1992, Leapers strives to be the end-to-end solution provider for your firearm needs.
Our global team is pushing product development and manufacturing to the next level with the launch of INTEGRIX(TM), our high-end optics line, billet AR receivers Made in USA, and our monolithic MP5 handguard in 2023.
We are searching for a creative, self-starting Social Media Content Manager to create video content across Leapers' Socials with a focus on Instagram reels.
On-camera ability, photography, and videography expertise are a plus.
You should have experience managing Social Media strategy and be able to run a full content calendar, deliver multiple videos on a weekly basis, and create conversation in stories, comments, and messages.
You should be an engaging storyteller and love bringing ideas to life in short-form video.
You should be comfortable establishing repeatable video templates as well as creating more dynamic content on-the-fly.
Videos produced will involve the use of firearms.
Must be willing to travel; the team will go to trade shows, shooting competitions, training, and events to create content throughout the year.
What You will Do as a Social Media Content Manager Create 3-5 Instagram reels a week to increase followers and engagement Ideate entertaining content across subjects:
direct product marketing, behind-the-scenes manufacturing and design, humor and culture Plan, coordinate, and execute a Social Media content calendar with a focus on Instagram Bring photography and graphic design skills to create Social posts beyond video Establish audio and video equipment, locations, and sets required Reset Leapers' brand(s) look and feel while iterating on a consistent schedule of content Keep up knowledge on competitors, firearms industry, best practices, and social video trends Work cross-functionally so we can educate our audience on different products, across Marketing, Sales, Product Development, and Manufacturing teams Manage influencer strategy to build relationships, trade for content, and target new audiences Analyze the effectiveness of our Social Media by tracking key metrics and running experiments Qualifications 2-3 years of social media experience and video creation at a major brand or organization A passion for shooting and hunting as an enthusiast or shooter yourself Video production expertise:
video and audio editing in software like Adobe Premiere and in-app creator tools across social platforms Strong people skills to engage directly with customers, influencers, and industry contacts Qualified candidates should be comfortable creating video content from start to finish, including storyboards to finished video, with experience capturing and working with sound Experience managing social media and brand strategy, owning content plans, and monitoring engagement metrics and analytics Experience with various videography equipment to include drones, gimbals, audio, and lighting Familiarity with photography basics and the following programs:
Adobe Premier, After Effects, Photoshop.
Illustrator, InDesign a plus Skills and Capabilities Creative, out-of-the-box thinker able to define and execute a creative vision Resourceful and initiative-taking with excellent organization and time management skills Experience/knowledge in hunting, shooting and outdoor activities with across optics, firearm accessories and different firearm operations Collaborative and open-minded to lead teamwork across departments Purposeful with flexibility and mindfulness:
able to create videos and adjust on the fly or under pressure Good judgment for compelling content while maintaining professionalism Job Type:
Full-time Pay:
$50,000.
00 - $65,000.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee discount Flexible schedule Health insurance Life insurance Paid time off Retirement plan Vision insurance Schedule:
8 hour shift Monday to Friday Ability to Relocate:
Livonia, MI 48150:
Relocate before starting work (Required) Work Location:
In person.
Estimated Salary: $20 to $28 per hour based on qualifications.
This is a requirement for this position.
Position Summary Headquartered in Michigan since 1992, Leapers strives to be the end-to-end solution provider for your firearm needs.
Our global team is pushing product development and manufacturing to the next level with the launch of INTEGRIX(TM), our high-end optics line, billet AR receivers Made in USA, and our monolithic MP5 handguard in 2023.
We are searching for a creative, self-starting Social Media Content Manager to create video content across Leapers' Socials with a focus on Instagram reels.
On-camera ability, photography, and videography expertise are a plus.
You should have experience managing Social Media strategy and be able to run a full content calendar, deliver multiple videos on a weekly basis, and create conversation in stories, comments, and messages.
You should be an engaging storyteller and love bringing ideas to life in short-form video.
You should be comfortable establishing repeatable video templates as well as creating more dynamic content on-the-fly.
Videos produced will involve the use of firearms.
Must be willing to travel; the team will go to trade shows, shooting competitions, training, and events to create content throughout the year.
What You will Do as a Social Media Content Manager Create 3-5 Instagram reels a week to increase followers and engagement Ideate entertaining content across subjects:
direct product marketing, behind-the-scenes manufacturing and design, humor and culture Plan, coordinate, and execute a Social Media content calendar with a focus on Instagram Bring photography and graphic design skills to create Social posts beyond video Establish audio and video equipment, locations, and sets required Reset Leapers' brand(s) look and feel while iterating on a consistent schedule of content Keep up knowledge on competitors, firearms industry, best practices, and social video trends Work cross-functionally so we can educate our audience on different products, across Marketing, Sales, Product Development, and Manufacturing teams Manage influencer strategy to build relationships, trade for content, and target new audiences Analyze the effectiveness of our Social Media by tracking key metrics and running experiments Qualifications 2-3 years of social media experience and video creation at a major brand or organization A passion for shooting and hunting as an enthusiast or shooter yourself Video production expertise:
video and audio editing in software like Adobe Premiere and in-app creator tools across social platforms Strong people skills to engage directly with customers, influencers, and industry contacts Qualified candidates should be comfortable creating video content from start to finish, including storyboards to finished video, with experience capturing and working with sound Experience managing social media and brand strategy, owning content plans, and monitoring engagement metrics and analytics Experience with various videography equipment to include drones, gimbals, audio, and lighting Familiarity with photography basics and the following programs:
Adobe Premier, After Effects, Photoshop.
Illustrator, InDesign a plus Skills and Capabilities Creative, out-of-the-box thinker able to define and execute a creative vision Resourceful and initiative-taking with excellent organization and time management skills Experience/knowledge in hunting, shooting and outdoor activities with across optics, firearm accessories and different firearm operations Collaborative and open-minded to lead teamwork across departments Purposeful with flexibility and mindfulness:
able to create videos and adjust on the fly or under pressure Good judgment for compelling content while maintaining professionalism Job Type:
Full-time Pay:
$50,000.
00 - $65,000.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee discount Flexible schedule Health insurance Life insurance Paid time off Retirement plan Vision insurance Schedule:
8 hour shift Monday to Friday Ability to Relocate:
Livonia, MI 48150:
Relocate before starting work (Required) Work Location:
In person.
Estimated Salary: $20 to $28 per hour based on qualifications.
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